Friday 27 March 2009

How to monetise OME's expertise?

We have had a an excellent March - welcomed some new clients - seen a couple of phoenixes rise from the flames which is all positive.
The only thing furrowing my brow of late is i have spent a huge amount of time in long meetings recently discussing
1. social/business networks and
2. process improvements
3. what they should/could do right now in both areas.

Now some of that comes out as spend and proj mgmt fees but a lot is just a knowledge transfer that i am sure will reap rewards long term but hey - generally i prefer rewards to come in short and medium term.
We do have consultancy projects (largely for media owners) but possibly we should have a client consultancy arm and price it up accordingly. Are we giving the farm away? should we tease clients a little more? My current view is NO - as i think people buy into our approach and trust and relationships are built up - but its an area i am going to have to keep an eye on.

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